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Commercial Interior – Corporate Image And Branding

Corporate Image & Branding are becoming so important. At minimal, you can improve your Image and Branding through Commercial Interior Design.

Recently, I had met many of the SME companies who has been around in the market for over 10, 8 or some only 3 years. Some of them had a very good business blueprint right from the start of their career.

They had planned several years ahead for their business developments. While they do understand the importance of building a solid corporate identity and branding, they felt so clueless about it.

Usually, they will source for the cheapest renovation contractor for every new retail outlet that they opened. And all the retail outlets have different interior designs and theme.

The corporate identity and image are really poor despite the fact that they had five or six retail outlets. In addition, they were unable to leave their companies impression in customer’s mind.

Although they might have huge product ranges, good retail shop locations and customer service support, nevertheless they missed the most important element – Corporate Identity.

There is a saying: “You only have one opportunity to make a first impression”. A positive first impression is a huge jumpstart for a relationship with your customers. Similarly, Corporate Identity and Branding can be achieved through commercial interior design.

What are your thoughts for SingTel, do they have any corporate branding? What color reminds you of their telecom retail outlets?

Similarly, what are your thoughts for Starhub? Which color reminds you of their oulets?

And LV, do they have corporate branding? Which colors or retail interior design theme reminds you of them?

So, if you understand the importance how corporate identity and branding can accelerate your business success, have a discussion with us today!