We were commissioned by the Singtel representative to do a series of design and build projects for their store outlets. Part of the requirements is to reflect the Singtel image to the interior. Red and white colours are mostly compose the interior motif as specified. We were able to play around with design elements and features that enhance the image of the company but making each outlet unique and true to the company’s image, and most importantly is the presentation of their products and services. The image has to sell and that image reflects the quality of the service or product it is representing.