Designing Good Retail Store Layout
There are many customers that look through store windows simply to pass time. The job of the retail interior designer is to make customers want to enter the store and shop. Hence, it is very important that your retail store layout are welcoming and inviting to your customers.
A common mistake most retailers make is to design a store according to their personal preference, without realizing that it may not appeal to customers. In other words, you have to design a store that can appeal to customers and draw them in, to increase your overall sales.
When deciding on your retail store layout and design, you should first determine the amount of space that you will be working with. One of the best things that you can do is to take a customer survey to find out exactly what they would like to be changed in your store.
You might be surprised to find out that many customers prefer to have a larger width for an aisle, rather than an increase in its overall length. If you manage to make your store appear larger than it really is, customers would surely find it much easier to shop and find the things they want. Make use of Gondola shelving that runs parallel to add to the appearance of a longer aisle.
Cascading aisles are also commonly used in modern retail store layout. These aisles are usually interspersed at different sections. They help you in creating the different pseudo angles to increase the overall sales space.
Another way to create the illusion of an increased space is by placing larger items next to the outer walls of the store. By doing so, you leave room for smaller items to be placed in the aisles. This results in an increase in the width of the aisles.
It is important that you design your retail store layout in a way that creates a good first impression in the minds of customers. At the same time, the design should be able to increase your overall profitability.
Let us help you with designing your retail store layout!
Contact Innovation Workshop today.